STR market comparison

Gatlinburg vs Smoky Mountains

Two markets, one purchase decision. Compare the ranges, the booking calendar and what must be checked for an actual address.

Decision in brief

Gatlinburg has the lower starting purchase range ($500,000 - $1,300,000 versus $550,000 - $1,600,000). The ranges overlap, so price alone will not settle the choice. Smoky Mountains has the higher midpoint of the estimated annual net range ($33,000 versus $27,500). That is a screening observation, not a property return or a forecast.

Published market ranges are screening estimates assembled from closings and active comparables. They are not returns promised for a specific property. Read how the estimates were assembled and the underlying Gatlinburg market guide and Smoky Mountains market guide; refresh comparables, costs and permit status before an offer.

At a glance

Side-by-side market ranges

Short-term rental estimates for Gatlinburg and Smoky Mountains
MetricGatlinburgSmoky Mountains
Purchase price$500,000 - $1,300,000$550,000 - $1,600,000
Average daily rate$265 - $470$285 - $520
Occupancy57% - 66%58% - 68%
Annual gross revenue$70,000 - $165,000$78,000 - $210,000
Annual net cash flow$15,000 - $40,000$18,000 - $48,000
Demand patternSummer and October leaf season, plus the winter light festivalJune through October, with a strong December holiday spike
The real tradeoff

What changes the decision

Acquisition budget and cash flow

Gatlinburg has the lower starting purchase range ($500,000 - $1,300,000 versus $550,000 - $1,600,000). The ranges overlap, so price alone will not settle the choice. Smoky Mountains has the higher midpoint of the estimated annual net range ($33,000 versus $27,500). That is a screening observation, not a property return or a forecast. Compare actual down payment, closing costs, furnishing, reserves, insurance and debt service before treating either range as an investment result.

Guest demand and calendar

Gatlinburg is driven by Smokies cabin trips: Summer and October leaf season, plus the winter light festival. Smoky Mountains is driven by Smokies cabin trips: June through October, with a strong December holiday spike. Build a monthly model for each; equal annual gross estimates can conceal different low-season cash needs.

Property-level checks

  • Gatlinburg: Check views, road grade, parking and cabin supply; do not use peak leaf-season weeks as the annual norm.
  • Smoky Mountains: Verify road access, parking, fire and weather exposure, and whether comparable cabins truly match the amenity set.

For either market, confirm permit eligibility, HOA or building rules, comparable listing quality and a written cost estimate for the property under consideration. Market averages cannot substitute for those checks.

Need help choosing a market?

Bring a real budget and purchase brief. We can discuss which markets fit and which assumptions need checking.

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