STR market comparison

Big Bear Lake vs Gatlinburg

Two markets, one purchase decision. Compare the ranges, the booking calendar and what must be checked for an actual address.

Decision in brief

Both published purchase ranges start at $500,000; the property-level costs will decide the entry gap. The ranges overlap, so price alone will not settle the choice. Gatlinburg has the higher midpoint of the estimated annual net range ($27,500 versus $10,500). That is a screening observation, not a property return or a forecast.

Published market ranges are screening estimates assembled from closings and active comparables. They are not returns promised for a specific property. Read how the estimates were assembled and the underlying Big Bear Lake market guide and Gatlinburg market guide; refresh comparables, costs and permit status before an offer.

At a glance

Side-by-side market ranges

Short-term rental estimates for Big Bear Lake and Gatlinburg
MetricBig Bear LakeGatlinburg
Purchase price$500,000 - $950,000$500,000 - $1,300,000
Average daily rate$245 - $420$265 - $470
Occupancy50% - 60%57% - 66%
Annual gross revenue$48,000 - $98,000$70,000 - $165,000
Annual net cash flow$3,000 - $18,000$15,000 - $40,000
Demand patternWinter ski season and summer lake season, with two soft shouldersSummer and October leaf season, plus the winter light festival
The real tradeoff

What changes the decision

Acquisition budget and cash flow

Both published purchase ranges start at $500,000; the property-level costs will decide the entry gap. The ranges overlap, so price alone will not settle the choice. Gatlinburg has the higher midpoint of the estimated annual net range ($27,500 versus $10,500). That is a screening observation, not a property return or a forecast. Compare actual down payment, closing costs, furnishing, reserves, insurance and debt service before treating either range as an investment result.

Guest demand and calendar

Big Bear Lake is driven by mountain and lake trips: Winter ski season and summer lake season, with two soft shoulders. Gatlinburg is driven by Smokies cabin trips: Summer and October leaf season, plus the winter light festival. Build a monthly model for each; equal annual gross estimates can conceal different low-season cash needs.

Property-level checks

  • Big Bear Lake: Model the winter and summer peaks separately, then test access and carrying cost in the two softer shoulders.
  • Gatlinburg: Check views, road grade, parking and cabin supply; do not use peak leaf-season weeks as the annual norm.

For either market, confirm permit eligibility, HOA or building rules, comparable listing quality and a written cost estimate for the property under consideration. Market averages cannot substitute for those checks.

Need help choosing a market?

Bring a real budget and purchase brief. We can discuss which markets fit and which assumptions need checking.

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