STR market comparison

Gatlinburg vs Phoenix and Mesa

Two markets, one purchase decision. Compare the ranges, the booking calendar and what must be checked for an actual address.

Decision in brief

Phoenix and Mesa has the lower starting purchase range ($450,000 - $850,000 versus $500,000 - $1,300,000). The ranges overlap, so price alone will not settle the choice. Gatlinburg has the higher midpoint of the estimated annual net range ($27,500 versus $22,000). That is a screening observation, not a property return or a forecast.

Published market ranges are screening estimates assembled from closings and active comparables. They are not returns promised for a specific property. Read how the estimates were assembled and the underlying Gatlinburg market guide and Phoenix and Mesa market guide; refresh comparables, costs and permit status before an offer.

At a glance

Side-by-side market ranges

Short-term rental estimates for Gatlinburg and Phoenix and Mesa
MetricGatlinburgPhoenix and Mesa
Purchase price$500,000 - $1,300,000$450,000 - $850,000
Average daily rate$265 - $470$215 - $380
Occupancy57% - 66%58% - 68%
Annual gross revenue$70,000 - $165,000$55,000 - $110,000
Annual net cash flow$15,000 - $40,000$12,000 - $32,000
Demand patternSummer and October leaf season, plus the winter light festivalJanuary through April, with spring training driving a March surge
The real tradeoff

What changes the decision

Acquisition budget and cash flow

Phoenix and Mesa has the lower starting purchase range ($450,000 - $850,000 versus $500,000 - $1,300,000). The ranges overlap, so price alone will not settle the choice. Gatlinburg has the higher midpoint of the estimated annual net range ($27,500 versus $22,000). That is a screening observation, not a property return or a forecast. Compare actual down payment, closing costs, furnishing, reserves, insurance and debt service before treating either range as an investment result.

Guest demand and calendar

Gatlinburg is driven by Smokies cabin trips: Summer and October leaf season, plus the winter light festival. Phoenix and Mesa is driven by winter sun and event travel: January through April, with spring training driving a March surge. Build a monthly model for each; equal annual gross estimates can conceal different low-season cash needs.

Property-level checks

  • Gatlinburg: Check views, road grade, parking and cabin supply; do not use peak leaf-season weeks as the annual norm.
  • Phoenix and Mesa: Model March spring-training demand separately from summer and price pool, cooling and water costs.

For either market, confirm permit eligibility, HOA or building rules, comparable listing quality and a written cost estimate for the property under consideration. Market averages cannot substitute for those checks.

Need help choosing a market?

Bring a real budget and purchase brief. We can discuss which markets fit and which assumptions need checking.

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