Short-Term Rental Market Update: Q2 2021

Q2 2021 in short-term rentals. 2021 was the year domestic travel came back faster than anyone had modelled, and april through june has its own shape on top of that. Here is what moved, what it meant for an owner, and what the quarter was actually for.

What was happening across the market

2021 was the year short-term rental demand came back violently. Domestic leisure travel recovered far faster than international, drive-to markets absorbed the overflow, and guests who would previously have booked a hotel booked a whole house instead. Supply had not caught up, so occupancy and nightly rates rose together, which almost never happens.

Demand outran supply for most of the year. Properties that would have struggled in 2019 filled at rates their owners had not thought possible, which made the market look easier than it was.

Mortgage rates spent most of the year near historic lows, which made financing cheap and competition for property fierce.

The seasonal shape of Q2

Q2 is when the summer-peaking markets wake up and the winter-peaking ones go quiet. Spring break carries the Gulf into April, the Smokies and the Poconos ramp through May and June, and the desert markets begin their descent toward a trough that will last until October.

Reading a quarter in isolation is how owners talk themselves into bad decisions. A thin quarter in a seasonal market is not underperformance, it is the shape of the asset, and it should have been in the model at purchase.

What Q2 is actually for

Q2 is the last window to fix anything before peak season. Furnishing refreshes, photography, amenity gaps and maintenance all cost far less in May than in July, because in May they cost money and in July they cost bookings.

With bonus depreciation still at 100%, a cost segregation study on a property placed in service that year could accelerate the full eligible amount into year one, which made the strategy unusually powerful for high earners.

The Q2 checklist

1. Reshoot photography if anything changed, and reshoot regardless if the images are more than about two years old.
2. Audit the amenity gap against the current comparable set rather than the one that existed at purchase.
3. Set minimum stays and premium floor rates across the peak weeks before demand arrives, not after.
4. Confirm the cleaner bench has depth for same-day turnovers in peak season.
5. Check the reserve. Peak season is when a failure is most expensive and most likely.

The risk carried into Q2 2021

The risk nobody priced in 2021 was that the conditions were exceptional rather than normal. Buyers who underwrote on 2021 revenue and 2021 financing costs were building a model on the best year the asset class had ever had.

The right discipline in 2021 was to underwrite on pre-pandemic revenue rather than current revenue, and to buy on a basis that would survive normalisation.

The consistent thread across every quarter on this site is that the environment changes and the discipline does not. Twelve individual monthly revenue figures, a complete expense stack including reserves, and a stress test at 75% of projection that still covers debt service.

What to carry into the next quarter

April through June is one quarter of a business that is measured annually. The number that matters is not what this quarter produced but whether the year is tracking to the model, and whether the reserve is intact.

If the year is behind the model, the useful question is which input was wrong: revenue, cost, or the assumption about the market. Each has a different fix, and discounting is the right answer to only one of them.

If the year is ahead, the useful question is whether that is the property or the market. A property outperforming a flat market is a property to buy more of. A property matching a rising market has told you nothing yet.

Frequently asked questions